Strategy-Driven Innovation(sm)

Do you believe deep down that the reason for our birth and life on the Earth is to only render service to society as a sacred duty?

Do you believe that it is important to do whatever small service we may do, if we do it in the right spirit, serving with no thought of self and with sacrifice, we shall be doing something commendable and worthwhile?

If you are like me, an act of service by itself may be a small thing. But when it is done without thinking of yourself and with complete involvement of your heart, it becomes a true act of service - a holy act. 

For many, the idea of service is not fully understood.  In the purest definition, if one has to think about giving or not giving service to others, it is no longer 'pure' service.  If we used this definition and provide Customer Service, what are the new possibilities for an organization? 

In other words, how can Customer Service become Extraordinary Selfless Service ?  And if so, what are the benefits?

An organization can achieve extraordinary results when service is 'pure-service'.  Signs of extraordinary selfless service includes:

• Highly satisfied customer experience
• Quality of product or service would improve.
• Employees are less stressful throughout the day because they are doing good for someone else
• Customers become life time customers and tell others - all the time.
• You can fill out the rest of the list...

When we act without any returns in rendering customer service, and say "This is my duty.  I am born to serve" - are you "working" any longer?  Is it a job any longer?  No.  It is something remarkable.  It becomes an act of Worship.